The on-going Shark Tank Season 3 showcased a lot entrepreneurs with innovative ideas seeking investment, advices, expertise from the panel of investors, from one the biggest business sharks. Some companies like Cinnamon Kitchen, Blix, intervue, Turms, AI Kavach and Honest Home Company are able to attain trust of sharks by their sales and vision in their mind.

Cinnamon Kitchen

Founder – Priyasha Saluja
Product – Offering a contemporary take on traditional Indian cuisine, Cinnamon Kitchen is a new player in the food market.

Cinnamon Kitchen secured a deal with boat founder Aman Gupta. With the financial backing from the sharks, Cinnamon Kitchen expanded its reach after collecting acknowledgement for its innovative approach to Indian cooking. The investment allowed the firm to enhance its menu, establish a stronger online presence, and attract more clients for bulk orders.

Blix

Founder – Abbas Gabajiwala
Product – Blix is a toy manufacturing company that specialises in creating educational learning through eco-friendly toys for children.

Blix secured a deal with Oyo founder Ritesh Agarwal and Boat founder Aman Gupta, who invested 80 lakhs for 4 percent of equity to support the company’s expansion. The investment from sharks enabled the company to navigate research and development, creating a more expansion in the range of educational toys and improving its position in the competitive toy industry.

Intervue

Founder – Rahul Arora
Service platform – Intervue is a platform that simplifies the job interview process for both employers and employees but it is a platform for engineers only.

Aman Gupta was the one who secured the deal, which was for 1.5 crore and included 2 percent of equity. With this deal in hand it is sure that the company will be benifited with new level of expertise and business models and ideas as the Boat CEO is on-board now.

Turms

Founder – Surender Singh Rajpurohit
Product- Turms is an clothing brand that specialises in stain repellent and easy care of clothes.

Turms secured a deal with Azhar Iqubal who is the founder of Inshorts. He invested 1.2 crore for 4 percent of the equity. After the investment from the shark, Turms gathered it’s operations and broadened it’s product market. The stain- repellent and low maintenance features of Turms appeals the consumers, contributing to the brand’s growth and success.

AI Kavach

Founder – Pratyusha Vemuri Venkata
Services – AI Kavach is a cybersecurity company that utilises artificial intelligence to detect Fraudster and fraud websites.

The deal was closed with Boat CEO, Aman Gupta and Lenskart CEO, Piyush Bansal for 1 crore at 2.5 percent equity and 2.5 percent advisory equity. The specific details of AI Kavach’s deal and its business model is not revealed yet.

Honest Home Company

Founder – Mayank Pratap Sisodia
Product – Honest Home Company offers sustainable and plastic free home goods.

The deal was inked with Amit Jain, CEO of Car Dekho, for 1 crore for 3% equity and 1% royalty till 1.5 crore is recouped. With the money, Honest Home Company may expand its web-based network. Attracting online customers and businesses will be greatly aided by Amit Jain’s visibility on-board.

Shark Tank India Season 3 Focus Point

The focus of the programme has switched to a new category of firms in the third season of Shark Tank, which is now in progress. Each of these rising companies has its own unique target audience and sales objectives.

The success stories of Cinnamon Kitchen, Blix, Turms, AI Kavach and Honest Home Company, illustrates the transformative impact that secures that they can have on a business. In addition to receiving financial fund backing, these rising entrepreneurs in India also benefited from the guidance and advice of seasoned businesspeople.

Also Read: Vikrant Massey wins the Best Actor (Critics’) Award at 2024 Filmfare Awards